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Sports Illustrated parent company denies publishing AI-generated articles, blames third party

FOX News

Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com. The parent company of Sports Illustrated is denying accusations that the popular magazine had published articles attributed to fake author profiles using fabricated bios and AI-generated photos after a report accused the outlet of doing so, including allegations that some of the content was also AI-generated. A report from Futurism published Monday featured several screenshots from the Sports Illustrated website that appeared to show the fabricated author profiles with profile pictures that also appeared to link back to a website that sells AI-generated headshots. "There's a lot," one source told the outlet of the fake authors.

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Sports Illustrated Publisher Taps AI to Generate Articles, Story Ideas

#artificialintelligence

The Arena Group, which licenses the rights to publish Sports Illustrated, says it plans to use AI tools across its brands. Sports Illustrated publisher Arena Group is investing in artificial intelligence (AI) to help produce articles and suggest story ideas through partnerships with AI startups Jasper and Nota, as well as ChatGPT creator OpenAI. The company said AI had already been used to compose articles in Men's Journal; a disclosure at the top of the articles describes them as "a curation of expert advice from Men's Fitness, using deep-learning tools for retrieval combined with OpenAI's large language model for various stages of the workflow." Arena Group's Ross Levinsohn said AI will not replace content creation but will give authors "real efficiency and real access to the archives we have." He also said AI might help suggest emerging topics on social media for journalists to investigate.